Women-led startups Freyr Energy and Zircle are spearheading a transformative shift toward solar energy adoption in Kerala, making clean and sustainable power accessible to thousands of households across the state. Their innovative approaches and commitment to sustainability are significantly contributing to Kerala's renewable energy objectives.
Freyr Energy leading solar adoption in Kerala
Freyr Energy – co-founded by Radhika Choudary – is on a mission to solarize 2,000 homes in Kerala by the end of the year. This Hyderabad-based startup has rapidly emerged as a key player in India's rooftop solar market boasting one of the largest portfolios in the country. By focusing on residential customers along with MSMEs and commercial buildings the company is making solar energy both accessible and affordable.
Freyr Energy's mission: Solarizing 2,000 Kerala homes by the end of 2020.
The company's proprietary SunPro+ App revolutionizes the customer experience by simplifying every step of the solar adoption process. Users can effortlessly assess their energy needs – receive instant quotations – and secure financing options through the app. Innovative financial solutions including zero-cost EMI options – effectively eliminate upfront cost barriers –encouraging more consumers to embrace solar energy.
Kerala's high levels of environmental awareness and abundant sunlight make it an ideal market for Freyr Energy's initiatives. Despite over one crore households in the state, less than two lakhs have installed solar panels indicating substantial potential for growth. Currently, Kerala has 71,050 solar consumers contributing to a capacity of 415.35 MW thus showcasing impressive progress between Q2 2022 and Q2 2023.
Kerala accounted for 10% of national solar power generation in the first quarter of 2023. And with solar energy comprising around 10% of the state's total electricity output. Plans are underway to achieve a total generation of 1,000 MW from solar sources by 2027, aligning with Kerala's ambitious policies aimed at reducing carbon emissions and enhancing energy security.
Zircle simplifying the clean energy transition
Zircle – founded by Selna Saji from Thodupuzha – is a standout startup advancing solar energy in Kerala. The company simplifies the transition to clean energy by offering a curated catalog of trusted solar installers across India, by providing consumers with tailored quotes and recommendations based on their energy needs.
Educational resources and interactive tools provided by Zircle empower consumers to make well-informed decisions regarding their solar investments. This customer-centric approach resonates strongly in Kerala – where high literacy rates and environmental consciousness fuel the demand for sustainable energy solutions.
By bridging the gap between consumers and service providers Zircle fosters a more transparent and efficient solar energy market. Expanding beyond Kerala, Zircle has established a presence in Karnataka and other 5 cities through partnerships with leading solar companies. The startup's expansion plans include enhancing its digital platform for improved customer experiences and exploring new markets across the country by reinforcing its commitment to widespread clean energy access.
Kerala’s move toward renewable energy leadership
The burgeoning growth of solar energy in Kerala underscores the state's dedication to sustainability and renewable energy advancement. With an 18% increase in rooftop solar capacity between Q2 2022 and Q2 2023, Kerala is making significant strides toward its goal of meeting 50% of its energy needs from renewable sources by 2027.
The combined efforts of startups like Freyr Energy and Zircle are pivotal in realizing this vision, contributing over 1,000 MW to the state's renewable energy capacity.
These women-led enterprises not only transform Kerala's energy landscape but also set a powerful precedent for other regions in India and globally. Their success stories highlight the critical role of innovation, entrepreneurship, and inclusive leadership in accelerating the transition to sustainable energy.
Moreover, the active participation of women entrepreneurs in the renewable sector promotes inclusive growth, community empowerment, and the creation of new economic opportunities.
Supporting Kerala’s sustainable energy future
Kerala's government has recognized and supported the contributions of startups like Freyr Energy and Zircle by offering various incentives and support programs. Subsidies for solar installations, tax benefits, and streamlined regulatory processes have facilitated greater participation in the state's solar energy initiatives from both businesses and consumers.
The ongoing success and expansion of these startups are expected to inspire more entrepreneurs to venture into the renewable energy sector, further accelerating India's shift toward a low-carbon economy.
As these companies continue to innovate and broaden their impact, they will play an increasingly central role in shaping a sustainable and environmentally responsible energy future for Kerala and the nation at large.